Opening Hours : Monday to Sunday - 9 AM to 5 PM
Intelliage Trainings SEO / SMM course is designed to equip you with the skills needed to excel in SEO & SMM.
Course Duration
: 6 months
Skill level
: Advance
Prerequisite
: None
Join Intelliage Trainings' SEO / SMM course and take control of your online presence. Whether you're aiming to boost your business’s digital footprint or start a career in digital marketing, this course will provide you with the expertise to succeed in the competitive online environment.
SEO (Search Engine Optimization)
• Overview of Search Engine Optimization
• What is SEO SEARCH ENGINE OPTIMIZATION?
• History (Google, Bing, Yahoo, Ask, Baidu, etc.)
• Type of Marketing
• Pull Marketing
• Purpose of SEO
• How Google's Search Engine Works
• Basics of SEO
• What is ranking on Google?
• Advantages of high Ranking
Keywords Research
• What are keywords?
• Purpose of keywords in Website's marketing
• Uses of Keyword Researching Tools
• (Search Volumes, Competition, Business Priority)
• Keyword Planner tool and other 3rd part online tools and Desktop Application
• Mapping Keywords to Website Pages
• Segregation of High and Low priority Keywords
• Primary Keywords Secondary Keywords LSI Keywords
• Competitive Keywords Also
• Create an Excel File of keywords
• Uses of formulas to get find the best and main (Business matching keywords)
On-Page SEO
• What is On-Page SEO?
• Two types of SEO = "On-Page" & "Off Page"
• Basics of HTML - Designing How to use Keywords
• Whole keyword report in On-Page SEO?
• URL, Meta, Title, Description, Hi, and other headings
• Algorithm of How to use keywords on a Website's Page
• Which types of Images are used on the page?
• ALT in the Images Crawling & Indexing
• Difference between Crawling and Indexing
• XML & HTML Sitemaps, how to make it? Robots.txt
• Anchor Text
• Internal Linking
• Google Search Console & Bing Webmaster
Technical SEO
• URL Architecture
• Page Speed Analysis
• (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
• Test and improve page speed
• Mobile web crawling
• Check to index
• Audit internal links
• Review your sitemap
Link building (off-page SEO)
• What is link building?
• Purpose of backlinks?
• Types of Backlinks
• Ranks (singles, measurement, check, and balance)
• How to prioritize the Backlinks?
• According to Google
• Keyword Ranking
• Competitor Research
SEM (Search Engine Marketing)
• AdWords - google’s PPC (sem)
• What is SEM?
• What is Google Award?
• Types of SEM?
• Ads-making Fundamentals
• Understanding Ad Position, Ad Auction Ad
• Rank & Ad Formats, bidding
• AdWords Terminologies and strategy
• Understanding of Account
• Google dashboard understanding)
Intelliage Trainings' SEO / SMM course is designed to equip you with the skills needed to excel in search engine optimization (SEO) and social media marketing (SMM). By the end of this course, you will:
Boost your digital marketing expertise with our comprehensive SEO / SMM Course in Lahore, offered at Pakistan’s No.1 IT Training Institute. As the best IT training institute in Lahore, we provide cutting-edge training in both Search Engine Optimization (SEO) and Social Media Marketing (SMM), empowering you to drive traffic, increase visibility, and build powerful online strategies. Whether you're a marketing professional or a beginner eager to learn the ropes, this course covers everything from keyword research and on-page SEO to social media advertising and analytics. Enroll in our SEO / SMM Course in Lahore today and take your career to the next level with expert guidance and hands-on projects.
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At IntelliAge Trainings & Solutions, we offer affordable fees for accessible education.
Completion of our course at IntelliAge Trainings & Solutions earns students a valuable certification, validating their expertise.
Intelliage Trainings & Solutions offers post-course internships for practical industry experience.
At IntelliAge Trainings & Solutions, we offer affordable fees for accessible education.
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