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SEO / SMM

Course Image

Intelliage Trainings SEO / SMM course is designed to equip you with the skills needed to excel in SEO & SMM.

Course Duration

: 6 months

Skill level

: Advance

Prerequisite

: None

SEO / SMM Course Outline

Join Intelliage Trainings' SEO / SMM course and take control of your online presence. Whether you're aiming to boost your business’s digital footprint or start a career in digital marketing, this course will provide you with the expertise to succeed in the competitive online environment.

 

SEO (Search Engine Optimization)

• Overview of Search Engine Optimization

• What is SEO SEARCH ENGINE OPTIMIZATION?

• History (Google, Bing, Yahoo, Ask, Baidu, etc.)

• Type of Marketing

• Pull Marketing

• Purpose of SEO

• How Google's Search Engine Works

• Basics of SEO

• What is ranking on Google?

•  Advantages of high Ranking

Keywords Research

• What are keywords?

• Purpose of keywords in Website's marketing

• Uses of Keyword Researching Tools

• (Search Volumes, Competition, Business Priority)

• Keyword Planner tool and other 3rd part online tools and Desktop Application

• Mapping Keywords to Website Pages

• Segregation of High and Low priority Keywords

• Primary Keywords Secondary Keywords LSI Keywords

• Competitive Keywords Also

• Create an Excel File of keywords

• Uses of formulas to get find the best and main (Business matching keywords)

On-Page SEO

• What is On-Page SEO?

• Two types of SEO = "On-Page" & "Off Page"

• Basics of HTML - Designing How to use Keywords

• Whole keyword report in On-Page SEO?

• URL, Meta, Title, Description, Hi, and other headings

• Algorithm of How to use keywords on a Website's Page

• Which types of Images are used on the page?

• ALT in the Images Crawling & Indexing

• Difference between Crawling and Indexing

• XML & HTML Sitemaps, how to make it? Robots.txt

• Anchor Text

• Internal Linking

• Google Search Console & Bing Webmaster

Technical SEO

• URL Architecture

• Page Speed Analysis

• (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)

• Test and improve page speed

• Mobile web crawling

• Check to index

• Audit internal links

• Review your sitemap

Link building (off-page SEO)

• What is link building?

• Purpose of backlinks?

• Types of Backlinks

• Ranks (singles, measurement, check, and balance)

• How to prioritize the Backlinks?

• According to Google

• Keyword Ranking

• Competitor Research

SEM (Search Engine Marketing)

• AdWords - google’s PPC (sem)

• What is SEM?

• What is Google Award?

• Types of SEM?

• Ads-making Fundamentals

• Understanding Ad Position, Ad Auction Ad

• Rank & Ad Formats, bidding

• AdWords Terminologies and strategy

• Understanding of Account

• Google dashboard understanding)

SEO / SMM Course Outcome

Intelliage Trainings' SEO / SMM course is designed to equip you with the skills needed to excel in search engine optimization (SEO) and social media marketing (SMM). By the end of this course, you will:

  • Master SEO Fundamentals: Understand the core principles of SEO, including keyword research, on-page optimization, and link-building strategies, to improve website visibility and ranking on search engines.
  • Develop Effective Content Strategies: Learn how to create and optimize content that attracts traffic, engages users, and converts leads, ensuring your content aligns with SEO best practices.
  • Proficiency in SEO Tools: Gain hands-on experience with industry-leading SEO tools like Google Analytics, Ahrefs, and SEMrush, enabling you to track performance and make data-driven decisions.
  • Optimize for Local and Mobile Search: Learn to optimize websites for local search results and mobile users, ensuring your business reaches its target audience effectively.
  • Understand Social Media Marketing (SMM): Master the essentials of SMM, including platform-specific strategies for Facebook, Instagram, Twitter, and LinkedIn, to build a strong online presence.
  • Create Engaging Social Media Campaigns: Learn how to design, execute, and analyze social media campaigns that drive engagement, increase followers, and generate leads.
  • Leverage Paid Advertising: Understand how to use paid advertising options like Google Ads and social media ads to boost visibility and achieve marketing objectives.
  • Measure and Analyze Success: Gain the ability to analyze SEO and SMM performance using metrics and KPIs, allowing you to continuously refine your strategies for better results.
  • Stay Updated with Industry Trends: Keep up with the latest trends and algorithm updates in SEO and social media to ensure your strategies remain effective and cutting-edge.
  • Prepare for a Career in Digital Marketing: Equip yourself with the knowledge and practical skills needed to pursue a successful career as an SEO specialist, social media manager, or digital marketing expert.

 

SEO / SMM Course in Lahore

Boost your digital marketing expertise with our comprehensive SEO / SMM Course in Lahore, offered at Pakistan’s No.1 IT Training Institute. As the best IT training institute in Lahore, we provide cutting-edge training in both Search Engine Optimization (SEO) and Social Media Marketing (SMM), empowering you to drive traffic, increase visibility, and build powerful online strategies. Whether you're a marketing professional or a beginner eager to learn the ropes, this course covers everything from keyword research and on-page SEO to social media advertising and analytics. Enroll in our SEO / SMM Course in Lahore today and take your career to the next level with expert guidance and hands-on projects.

Why Intelliage?

Explore our Services: Internships, Job Assistance, Certificates, Portfolio Development, Secure Environment & Affordable
Fees – shaping careers, fostering growth for every student.

Safe Enviroment

Intelliage Trainings & Solutions prioritizes a safe learning environment, promoting a secure space for growth and education.

Affordable Fee

At IntelliAge Trainings & Solutions, we offer affordable fees for accessible education.

Certificate

Completion of our course at IntelliAge Trainings & Solutions earns students a valuable certification, validating their expertise.

Internship

Intelliage Trainings & Solutions offers post-course internships for practical industry experience.

Portfolio

At IntelliAge Trainings & Solutions, we offer affordable fees for accessible education.

Job

Intelliage Trainings & Solutions ensures job placements for aspiring graphic designers.

Past Orientation on SEO / SMM